If you think that the number one way to get more visits to your website each month is through blogs, you’d be 100% correct! Every day, people are searching the Internet looking for ways to improve their health and fitness. As a fitness expert, you should make it your goal to provide them with sound advice. Your blogs should include weight loss tips, strength training exercises, nutrition advice, workout routines, and anything else that helps people live healthier, fitter and happier lives.
If blogs are so important, how many times per month should you blog? That all depends on how aggressively you want to attract more potential members. Generally speaking, businesses that blog 20 or more times each month receive over 140% more leads than businesses that do not blog at all.
People have come to expect a fitness club’s website to have a blog with fresh content being posted regularly. If you haven’t started doing so, hopefully, your competitors haven’t either. Otherwise, you’re missing out – big time. Regardless, it’s time to start blogging right away!
That said, there’s more to writing a blog than one might think. If you want your blogs to be effective and reach the maximum amount of people, they must meet certain criteria. Otherwise, they will fall flat and won’t perform nearly as expected.
Here are the top four mistakes to avoid when blogging:
Making Club Announcements
Is there an upcoming contest or event you want to announce? Are you offering a brand new class? Is there something happening in your club you’d like the community to be aware of? Blogs are not the best way to make these types of announcements to the public. Save announcements for social media posts; more specifically Facebook, Twitter, and Instagram. Social media is a far better platform for making announcements to both members and non-members than your club’s blog is. You can also have your web design company design an area of your site, other than your blog, for regular in-club announcements.
Keep in mind that your blog is meant for evergreen, educational content that can remain just as fresh ten years from now as it is today. Announcing additional club parking in the back of the club while construction up front is going on is not evergreen.
Are you running a special promotion to generate more leads? The copy in your blog articles should not be used to promote a holiday, birthday, referral, month-end, year-end, New Year’s, or any other kind of special discount offer. Instead, create enticing call-to-action graphics that coincide with the article that lead people to your offer on a landing page. An example would be if you wrote an article about “The Top 10 Benefits of Hiring a Personal Trainer” and at the end of the article your had an eye-catching graphic that, when clicked on, let people to a landing page that gives them a promotional offer on a personal training.
You can also design an enticing newsletter regarding your specific offer with content and images to promote it. Then, send out the newsletter to the subscribers in your email database so that all of your prospects are made aware of this special offer. These will be the people who are most likely to take you up on it.
Your blogs must always be relevant to health and fitness. They should not be used as a messaging board just to tell interesting stories. Also, although blogs may contain helpful nutrition advice, be careful about blogging simply about your favorite dishes. Your blogs need to be focused on topics that will have a positive impact on the health and fitness of your reader, and not solely on things you would like to talk about.
Non-Keyword Centric Blog
As previously mentioned, it is important that your blog topics provide health and fitness tips. That is what will make them attractive to potential members. Making blogs keyword-centric will also draw the attraction of the search engines. For example, let’s say you want to write a blog about the best exercises for burning the maximum amount of fat. Be sure to include long-tail keywords such “exercises for burning fat” or “exercises for burning unwanted fat” a few times throughout your blog. Even though your keyword is slightly variant it’s all good. Google’s pretty darn smart and can figure out your methods.
A word of caution here, though: the keyword phrase should be placed naturally in the blog so as to avoid needlessly drawing the readers attention to the keyword itself which would detract the reader from the overall message of your blog. Nor should the keyword be mentioned excessively as this will be both annoying to the reader, and a red flag to Google. If you focus your blog on writing content that truly helps and educates the reader, Google will reward you with higher rankings on their Search Engine Results Page (SERP). The result will be even more traffic to your blogs and more traffic to your website.
Follow these simple guidelines for your blogs and you’ll soon find your website visits are increasing exponentially. People will be excited to read your next blog post to find out what other valuable pieces of information they can learn. And here’s the best part; eventually all that additional visitor traffic will translate into brand new leads!