In the eyes of Google, producing original content means everything when it comes to your fitness club’s online ranking. Google’s mission is to provide information relevant to a searcher’s request. Only those websites that provide information that closely matches a searcher’s requests will Google list on their search engine results page (SERP). For your fitness club to rank well, it is imperative that you continually publish new, original content to your website. The more quality content you publish, the more credibility you’ll have with Google, the higher your club will rank over time on the SERPs.
However, in keeping with the inbound methodology, creating original content is only half of the story. It’s not enough to just write interesting articles and publish them on your website. Every piece of content created and every single page on your website must be optimized. Every blog written must be keyword-centric so that it can be found by searchers who are looking for that very topic.
For instance, if a potential member searched Google using the keyword phrase “tips for losing weight fast” and you recently published a blog using that keyword phrase, the searcher would find your blog. Just as a fishing lure is used to attract a specific type of fish, your blog would attract people who are searching for ways to lose weight fast. At the end of the blog, there should be a call-to-action that invites the visitor to engage further with you, keeping in line with their interest in weight loss. Once the visitor fills out a form to receive more information on weight loss, they move themselves to the next step in the process which is converting from a visitor to a lead.
Hire a Specialized Inbound Marketing Agency to Help You Get Better Google Rankings!
Your inbound marketing agency will create original, health and fitness related content for all of your blogs using this same process. They will use analytical software to research what keywords people are searching for in your community and produce blogs on those exact topics. The blogs will increase the traffic to your website, which results in more leads, which translates into more membership sales.
Finally, you’ll want to work with an agency that has writers on staff who have an extensive background in fitness. Ideally, you’d like them to be Certified Personal Trainers or have years of experience working in the industry. You want to work with an inbound marketing agency whose writers are professional, well-versed in the latest fitness trends, and can produce helpful, original content that people are genuinely interested in reading, and that motivates them to join your club.